Consumerism

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How to embrace consumerism for your business in 2021?

It is a very hard job to increase the productivity for your business in the times of a pandemic. Many of the businesses are shut down to stop spreading the corona virus by the government because of not following the necessary precautions on sanitation, so the question which arises is how to embrace consumerism in this critical times?

Well the solution is way too easy and simple. Lets find out.

Safety of the consumers

Many consumers at this time are worried that the product they are buying is not safe, as in it can act as a transmitter for the coronavirus. To overcome this problem products should be sanitized before packing it to make sure that it is free from the virus. Also a bottle of sanitize each should be delivered to the retailers with the consignment and request them to spray the product with sanitizer at the time of selling.

When consumers observe that the product is safely packed and sold to them after sanitisation, they will trust the product and this will be good for consumers as well as the company.

Changes in advertising

The traditional advertising focusses only on the  product and  its quality which is not a wrong way to express the standards of the product. But in the pandemic, it won’t work. As above discussed that the health and safety of the consumers is a top priority

so in order to convey the message of safety of the product companies should also mention the method of sanitization in the advertisement because if the company fails to convey the message that the product is safe and sanitized then consumer will hesitate to buy the product because he is unaware of the fact that it is safe to use.

An advertisement which focusses on the quality of the product and the safety of consumers will create a positive image in front of consumers.

Increasing lifeline of products

Almost every state of India is in a partial lockdown i.s. the shops are open only till 2 by noon. Many products which passed their expiration date should not be sold in the market, moreover must return to the company. Also packaging of new products should be more effective in order to preserve its life.

If the product which is not up to date or expired will get to the consumer then it will not be good for the image of the business.

The best way to deal with this is to order back the expired materials and recycle them if it can be this will minimize the output of the waste materials and can make sure that the consumer gets the best product from the market.

Doorstep Delivery

Companies and businesses with branches in major cities like Delhi, Mumbai, Kolkata etc. Can provide home delivery in bulk. Since the market if open only for half a day, retailers avoid to buyimg the supply in bulk, which restrict consumers to buy the product in the limited amount. Companies can place orders online for colonies or in an area and then can supply the product to consumers. This will also reduce the chances of getting infected with the virus and can provide product much more safely.

This method will be very helpful for the companies which provides rashans and other food products because of the less availability of the products in the market and the high needs of the consumers can benefits business and consumers both.

Presenting a symbol of safety

If the product will be presented with a gift which can be helpful during the period of pandemic, then it will create a positive impact on consumers. For example, if a certain product will be presented with a free mask with an attractive logo on it will be very beneficial for the consumer and also can be used as a means of the advertisement too.

Also offers like buying products in bulk can be awarded with a bottle of the hand sanitizer. Creating a positive image for the company in the front of the consumers will be very beneficial for the business. Also, this method will help companies to gain their trust for the product as it shows that company is concerned about the health of their customers.

Conclusion

In order to increase the business in the time of the pandemic the companies not just only focus on the quality of the product, but for the betterment of the consumers too.

A safe and effective product for consumers will be beneficial for the consumers and for business too. There will be some drawback like increase in the price of the product or the labor work on it, but in that case, only one question i want  to ask

Is the wealth is more important than health?

2021 में अपने व्यवसाय के लिए उपभोक्तावाद को कैसे अपनाएं?

यह एक बहुत ही मुश्किल काम है, आपके व्यापार के लिए उत्पादकता बढ़ाने के समय में एक महामारी। स्वत्चता पर आवश्यक सावधानियों का पालन नहीं करने के कारण कोरोना महामारी के फैलने की रोकथाम के लिए सरकार द्वारा कई व्यापारों पर  रोक लगा दी गयी |तो अब सवाल यह उठता है कि इस महत्वपूर्ण समय में उपभोक्तावाद को कैसे अपनाया जाए?

वैसे समाधान बहुत आसान और सरल है। चलिए पता करते हैं।

उपभोक्ता की सुरक्षा

कई उपभोक्ता इस समय चिंतित हैं कि वे जो उत्पाद खरीद रहे हैं वह सुरक्षित नहीं है, क्योंकि इसमें कोरोना वायरस एक प्रेषक के रूप में कार्य कर सकता है। इस समस्या को दूर करने के लिए उत्पादों को पैक करने से पहले साफ किया जाना चाहिए ताकि यह सुनिश्चित हो सके कि यह वायरस से मुक्त है। साथ ही विक्रेताओं को सैनिटाइज़र की एक बोतल पहुंचाई जानी चाहिए और उन्हें बिक्री के समय उत्पाद को सैनिटाइज़र से स्प्रे करने का अनुरोध किया जाना चाहिए।

जब उपभोक्ता देखते हैं कि उत्पाद सुरक्षित रूप से पैक किया गया है और स्वच्छता के बाद उन्हें बेचा गया है, तो वे उत्पाद पर भरोसा करेंगे और यह उपभोक्ताओं के साथ-साथ कंपनी के लिए भी अच्छा होगा।

विज्ञापन में बदलाव

पारंपरिक विज्ञापन केवल उत्पाद और उसकी गुणवत्ता पर ध्यान केंद्रित करता है, जो उत्पाद के मानकों को व्यक्त करने का गलत तरीका नहीं है लेकिन महामारी में, यह काम नहीं करेगा। जैसा कि ऊपर चर्चा की गई है कि उपभोक्ताओं का स्वास्थ्य और सुरक्षा सर्वोच्च प्राथमिकता है, इसलिए उत्पाद कंपनियों को सुरक्षा का संदेश देने के लिए विज्ञापन में स्वच्छता की विधि का भी उल्लेख करना चाहिए क्योंकि यदि कंपनी यह संदेश देने में विफल रहती है कि उत्पाद सुरक्षित और स्वच्छ है तो उपभोक्ता उत्पाद खरीदने से हिचकिचाएगा, क्योंकि वह इस तथ्य से अनजान रहेगा कि इसका उपयोग करना सुरक्षित है।

एक विज्ञापन जो उत्पाद की गुणवत्ता और उपभोक्ताओं की सुरक्षा पर ध्यान केंद्रित करता है, उपभोक्ताओं के सामने एक सकारात्मक छवि बनाएगा|  

उत्पाद की बढ़ती जीवन रेखा

भारत का लगभग हर राज्य आंशिक रूप से लॉकडाउन में है यानी,दोपहर 2 बजे तक ही खुल रही हैं दुकानें| कई उत्पाद जो अपनी समाप्ति तिथि पार कर चुके हैं, उन्हें बाजार में नहीं बेचा जाना चाहिए, इसके अलावा उन्हें कंपनी को वापस करना होगा। इसके अलावा, नए उत्पादों की पैकेजिंग अपने जीवन को संरक्षित करने के लिए अधिक प्रभावी होनी चाहिए।

यदि कोई  उत्पाद अप टू डेट नहीं है या फिर एक्सपायर्ड है, अगर वह उपभोक्ता को मिल जाएगा तो यह व्यवसाय की छवि के लिए अच्छा नहीं होगा।

इससे निपटने का सबसे अच्छा तरीका है कि, समाप्त हो चुकी सामग्रियों को वापस ऑर्डर करना और उन्हें रीसायकल करना, यदि ऐसा हो सकता है तो यह अपशिष्ट पदार्थों के उत्पादन को कम करेगा और यह सुनिश्चित कर सकता है कि उपभोक्ता को बाजार से सबसे अच्छा उत्पाद मिले।

घर पर डिलीवरी

दिल्ली, मुंबई, कोलकाता आदि जैसे प्रमुख शहरों में शाखाओं वाली कंपनियां और व्यवसाय थोक में होम डिलीवरी प्रदान कर सकते हैं। चूंकि बाजार केवल आधे दिन के लिए खुला रहता है, इसलिए विक्रेता थोक में आपूर्ति खरीदने से बचते हैं, जो उपभोक्ताओं को सीमित मात्रा में उत्पाद खरीदने के लिए प्रतिबंधित करता है। कंपनियां कॉलोनियों या किसी क्षेत्र में ऑनलाइन ऑर्डर दे सकती हैं और फिर उपभोक्ताओं को उत्पाद की आपूर्ति कर सकती हैं। यह वायरस से संक्रमित होने की संभावना को भी कम करेगा और उत्पाद को अधिक सुरक्षित रूप से प्रदान कर सकता है।यह विधि उन कंपनियों के लिए बहुत मददगार होगी जो बाजार में उत्पादों की कम उपलब्धता के कारण राशन और अन्य खाद्य उत्पाद प्रदान करती हैं और उपभोक्ताओं की उच्च आवश्यकताएं व्यवसाय और उपभोक्ताओं दोनों को लाभान्वित कर सकती हैं।

सुरक्षा का प्रतीक

यदि उत्पाद को एक उपहार के साथ प्रस्तुत किया जाएगा जो महामारी की अवधि के दौरान सहायक हो सकता है, तो यह उपभोक्ताओं पर सकारात्मक प्रभाव पैदा करेगा। उदाहरण के लिए, यदि एक निश्चित उत्पाद को एक आकर्षक लोगो के साथ एक मुफ्त मुखौटा के साथ प्रस्तुत किया जाएगा, तो यह उपभोक्ता के लिए बहुत फायदेमंद होगा और विज्ञापन के साधन के रूप में भी इस्तेमाल किया जा सकता है।साथ ही थोक में उत्पाद खरीदने जैसे ऑफ़र को हैंड सैनिटाइज़र की बोतल से सम्मानित किया जा सकता है। उपभोक्ताओं के सामने कंपनी की सकारात्मक छवि बनाना व्यवसाय के लिए काफी फायदेमंद रहेगा। साथ ही, इस पद्धति से कंपनियों को उत्पाद के लिए उनका विश्वास हासिल करने में मदद मिलेगी क्योंकि यह दर्शाता है कि कंपनी अपने ग्राहकों के स्वास्थ्य के बारे में चिंतित है।

निष्कर्ष

महामारी के समय में कारोबार बढ़ाने के लिए कंपनियां न केवल उत्पाद की गुणवत्ता पर ध्यान केंद्रित करती हैं, बल्कि उपभोक्ताओं की बेहतरी पर भी ध्यान देती हैं।उपभोक्ताओं के लिए एक सुरक्षित और प्रभावी उत्पाद उपभोक्ताओं के लिए और व्यापार के लिए भी फायदेमंद होगा। उत्पाद की कीमत में वृद्धि या उस पर श्रम के काम जैसी कुछ कमियां होंगी, लेकिन उस स्थिति में, केवल एक प्रश्न मैं पूछना चाहता हूं

क्या सेहत से ज्यादा जरूरी है दौलत?

Hey there, Anirudh here. I am a student of Delhi university. In the time of pandemic we all face many problems, but most loss felt to the business icons. Now since we are adjusting to the situation there is my view to increase business with modification in old consumerism methods. I hope you like it.

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116 thoughts on “Consumerism”

  7. Raymondpothe

    Покупка контрафактных купюр является неправомерным или потенциально опасным действием, которое в состоянии послать в глубоким законным последствиям или ущербу индивидуальной финансовой благосостояния. Вот некоторые другие причин, вследствие чего приобретение поддельных купюр представляет собой рискованной или недопустимой:

    Нарушение законов:
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    Ущерб доверию:
    Лживые деньги ослабляют уверенность в денежной механизму. Их обращение возникает угрозу для благоприятных граждан и коммерческих структур, которые в состоянии претерпеть непредвиденными потерями.

    Экономический ущерб:
    Расширение контрафактных купюр оказывает воздействие на экономику, приводя к рост цен что ухудшает глобальную денежную устойчивость. Это имеет возможность послать в потере доверия к национальной валюте.

    Риск обмана:
    Личности, которые, задействованы в производством поддельных денег, не обязаны поддерживать какие-то уровни степени. Фальшивые банкноты могут стать легко обнаружены, что, в итоге приведет к расходам для тех, кто пытается воспользоваться ими.

    Юридические последствия:
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    Общественное и личное благополучие зависят от правдивости и доверии в финансовой деятельности. Покупка контрафактных денег противоречит этим принципам и может обладать серьезные последствия. Советуем придерживаться правил и заниматься только легальными финансовыми транзакциями.

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